Robert Greenberg Associates: Paper

Alicia V. Mucha
April 9, 2008
102 B

Among countless advertising firms and various agencies, one can oftentimes find themselves at a standstill when faced with making a decision on which company to choose. What sets one company aside and distinguishes them from another? In a world full of upcoming products and evolving companies, advertisements and designs readily loose value and become a part of the enormous amount of clutter. To refrain from this common occurrence and instead create memorable, eye-catching advertisements and designs that stick, it is imperative that a company contain a clear vision with the ability to adapt and fulfill the unique needs of consumers. One agency which evidently understands these concepts is Robert Greenberg Associates, also known as RGA.



Robert Greenberg Associates is a prime example of an agency that fully comprehends the needs of consumers and in turn, developed an appropriate means of satisfying these needs in the 21st century. “RGA is a full-service agency for the digital age. We work by asking “what do the consumers want?” and then following wherever the answer leads. (www.rga.com)” This multiplatform design studio has worked with a number of established companies such as: Nike, Nokia, Verizon, Barnes & Noble, IBM, Sunglass Hut, Smithsonian, Avaya, and many more that accompany this company’s credentials.
The video below gives examples of R/GA's work and better describes the company's successes:



Unlike traditional firms, Robert Greenberg Associates utilizes an exclusive vision that enforces “planning, creativity, engagement, integration, and accountability. (www.rga.com )” RGA accommodates its customers by evaluating the sought out target market for the product, and with much thought and effort decipher the most impactful methods of attracting these markets. Also adding to this company’s success, RGA seeks to develop appealing advertisements and striking images that consumers will enjoy rather than ignore. Along with ingenious ides to set themselves aside, RGA also makes every effort to engage their consumers through advertisements that are so well thought out they may as well be labeled “customized” for each company and their individual characteristics. This in-house agency is composed of individuals specializing in accounts, planning, production, media, creativity and digital productions; which all work as one team in providing solutions for every customer regardless of the choice of medium. RGA believes that “accountability begins at the beginning. Our analysts develop business cases and scenario tolls and they forecast results as part of our upfront planning process. (www.rga.com )” This established company skillfully recognizes that no amount of talent, ideas, or professionals can achieve success, unless a company understands the importance of research and the fact that it stands as the initial step to accomplishing success because of the insight into consumers that it provides.
Below is an example of how R/GA collected insight, learned about the target market at hand, and developed a customized solution to improve business and attract customers for TARGET. "R/GA transformed a somewhat cluttered and complex site into an engaging, stylish shopping experience that reflects Target's hip and savvy image."


In Conclusion, despite the countless advertising firms, various agencies, and clutter; the decision of choosing one design or advertising firm over another is not as problematic and tedious as people may think. The solution is in understanding what sets one company aside and makes then uniquely distinct. In a world that is constantly reinventing itself along with its products and technology, the fields of advertising and design have become extremely competitive. In order to abstain from being overlooked or not recognized, companies are forced to create unforgettable, attention-grabbing advertisements and designs in order to survive. Robert Greenberg Associates, also known as RGA is an agency that profitably established a vision that creatively focused on the consumers and their individual needs, while simultaneously providing company’s with the ability to adapt and manipulate their image as necessary.