The important aspect to consider here is that it is all about creating a design or advertisement that will resinate with the viewer and stay in the minds of consumers.
Developing a catch phrase is just as important as the success of the brand or company. The image a company or brand portrays is just as important as the products or services they provide.
One company in particular which I feel is successful at conveying their desired image is Snuggles. The use of a trademark here really enhances the company’s image and resides in the consumer. This trademark helps to develop certain desired characteristics and brand distinction.
http://www.youtube.com/watch?v=eZvCP25ka3E
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